Marketing and Opinion Research

Advertising is great, but without proper research as a basis for structuring an effective communication program or ad campaign, the visual image may not portray the right message. From opinion polling and market assessments to data analysis and reporting, our research services are tailored to our clients needs. Clients can choose from a variety of approaches, tools and techniques to decide which applications best suit their needs.

Research Applications

• Public opinion polls—baseline and tracking
• Customer satisfaction studies
• Employee attitude surveys
• Market analysis
• Advertising research
• Feasibility studies

Research Methodologies

• Qualitative studies
• Focus groups
• In-depth interviews
• Mystery shopping
• Quantitative studies
• Telephone surveys
• Written surveys by mail
• Web-based surveys