2010 Alltech FEI World Equestrian Games

Public Relations

Objective

To promote the 2010 Alltech FEI World Equestrian Games, which had never before been held outside Europe, to a variety of international audiences.

Tactic

Provide public and media relations support, in the form of media advisories, press releases, media pitches, etc., prior to and during the Games.

Results

Attendance topped 500,000 across the 16 days, and media coverage included an unprecedented 8 ½ hours on NBC Sports, as well as more than 300 hours internationally through the European Broadcast Union.