Danville Economic Development Partnership

Identity

Objective

To unite the Danville/Boyle County Economic Development Partnership, Danville/Boyle County Convention & Visitors Bureau, Danville/Boyle County Chamber of Commerce, Boyle County Industrial Foundation, Heart of Danville Main Street Program and Perryville Revitalization Main
Street Program together under one brand identity.

Tactic

Conduct market research to assess perceptions of Danville/Boyle County among those living in the area and those who reside elsewhere. Design and implement a brand identity unifying the partners.

Results

The “Better in Danville” brand signifies a unified front for the partners and provides an umbrella identity for local residents and visitors alike.