Horsetails 2010

Commemorative Publication and Marketing Campaign

Objective

To celebrate the unique relationship between the horse and orchestral music.

Tactic

Create the organizational logo and collateral material, assist with on-going media and public relations, collaborate on the website project, and design a collector’s edition book of the complete Horsetails 2010 collection of art pieces.

Results

Preston-Osborne received AAF Lexington’s coveted Public Service Cash Award for work done on behalf of the Lexington Philharmonic’s Horsetails 2010 Commemorative Book. The Philharmonic, as the winning non-profit organization, was presented with a check for $1,000 from AAF Lexington. The firm’s work also was recognized with awards from the Printing Industry Association of the South and the Public Relations Society of America Thoroughbred Chapter.