Hyatt BlueFire Bar & Grill

Advertising

Objective

To stage a successful launch of Hyatt’s new concept restaurant and lounge.

Tactic

Develop a multi-media ad campaign around the launch, and provide public and media relations support leading up to and during the launch.

Results

With its proximity to Rupp Arena, BlueFire Bar & Grill’s open, upscale atmosphere is a favorite for downtown residents, concert-goers and University of Kentucky fans. Preston-Osborne won a Tall ADDY® for the Hyatt Regency Lexington’s BlueFire Grill Grand Opening Invitation at AAF Lexington’s annual ADDY® Awards Show.