Keeneland Concours d’Elegance

Website and Media Relations

Objective

To enhance the fanfare and media interest at the unique four-day event featuring more than 100 classic automobiles.

Tactic

Develop and maintain a user-friendly website with information for visitors, media and sponsors of the event.

Results

Keeneland Concours d’Elegance was selected as a Kentucky Top 10 Event for the second consecutive year and chosen as a Top 20 Event in the Southeast for the fifth consecutive year by the Southeast Tourism Society.