Lexington Convention and Visitors Bureau

Advertising and Marketing Campaign

Objective

To position Lexington as a top-of-mind destination in the Southeast region.

Tactic

Provide advertising and marketing assistance to the Bureau.

Results

Preston-Osborne won two first place awards on behalf of the Bureau’s “Southern Starts Here” campaign in the categories of “Television Advertisement” and “Print Ad—Series” at the 2011 Traverse Awards for Excellence in Tourism Marketing.