Lexington-Fayette Urban County Government

Campaign

Objective

To make Lexington-Fayette County consumers more aware of the city’s recycling and composting programs.

Tactic

Devise a strategic plan and corresponding communications materials highlighting the LiveGreenLexington brand.

Results

The city, in partnership with Bluegrass PRIDE, is rolling out a new recycling initiative because many businesses, schools and apartment complexes are producing more recycling material than what can be held by multiple Rosie carts.