Morgan & Pottinger

Campaign

Objective

To help achieve Morgan & Pottinger’s goal of being recognized as the premiere law firm for large and small financial institutions with expertise in the equine industry, commercial real estate and criminal law.

Tactic

Develop a marketing strategy with individual marketing plans for attorneys, branding initiatives and advertising materials, as well as bolstering procedures for distribution of firm announcements and revamping the firm’s website.

Results

M&P is recognized more than ever, and the firm has the website traffic to prove it. During the last year, visitors to the website have steadily risen, and page views also are increasing. Preston-Osborne’s work was recognized with a Silver ADDY® in the Consumer/Trade Campaign, Color category.