TIAA-CREF

Brochure

Objective

To support the state of Kentucky’s integrated marketing initiatives for the 529 Education Savings Plan.

Tactic

Leverage public relations to reinforce proactively TIAA-CREF Tuition Financing Inc.’s paid marketing efforts and strive to increase awareness of and interest in the program through event sponsorships, print, online and broadcast media projects.

Results

More Kentuckians than ever are taking advantage of the state’s college savings plan, according to figures from the Kentucky Higher Education Assistance Authority (KHEAA).