UK College of Medicine 50th Anniversary Event

Event Advertising and Marketing

Objective

To celebrate the College of Medicine’s 50th Anniversary.

Tactic

Assist with the research, planning and design of collateral materials relating to the celebration. Perform opinion research and develop an outreach plan related to the findings. Design banner-ups, invitations and brochures that support the message, as well as create a website for the celebration year.

Results

The UK College of Medicine’s yearlong 50th anniversary celebration culminated on Oct. 15, 2010 at Keeneland’s exclusive Sales Pavilion during the 50th Anniversary Signature Event. This event commemorated the rich history of the College with an emphasis on each of the past five decades’ food, sights and sounds. The evening also included special presentations commemorating the College’s past, present and future, honoring former deans and unveiling a special birthday cake made by Charm City Cakes bakery from the Food Network’s show, “Ace of Cakes.”