University Press of Kentucky

Identity

Objective

To help the Press be perceived as a reputable publisher with high standards, representing varied and well-written subject matter, modern production technology, and as a regional publisher that can compete with larger, more nationally known publishing companies.

Tactic

Rebrand the company to successfully fit with its desired brand identity, target audiences, and features and benefits of its products.

Results

The Press continues to publish books of high scholarly merit in a variety of fields for a largely academic audience and those about the history and culture of Kentucky, the Ohio Valley region, the Upper South and Appalachia. Preston-Osborne’s work was recognized with a Silver ADDY® in the Logo category.